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            ‘Saturday Night Live’: Here Are the Ratings For Phoebe Waller-Bridge Episode As Nielsen Changes Methodology

            • Deadline
            ‘Saturday Night Live’: Here Are the Ratings For Phoebe Waller-Bridge Episode As Nielsen Changes Methodology
            Saturday Night Live, hosted by Phoebe Waller-Bridge and featuring musical guest Taylor Swift, has averaged a 4.0 Live+Same Day household rating from 44 local metered markets and a 1.7 adults 18-49 rating in in the 25 markets with local people meters.

            Unfortunately, we can’t compare the show’s performance to any previous SNL episodes, including last week’s Season 45 premiere, which posted a 4.1 Live+Same Day household rating in the 56 metered markets and a 1.6 adults 18-49 rating in the 25 markets with local people meters.

            That is because Nielsen overhauled its metered-market measurement methodology earlier this week. The household ratings are derived from a smaller pool of metered markets, 44 vs. 56 — believed to be mostly larger markets — while the 25 markets with local people meters are believed to be the same but the new local metered market ratings are said to be calculated differently, with inclusion of out-of-home viewing as part of the changes.

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